Intema Mutfak, one of Turkey's leading brands in the modular kitchen sector, is part of the Eczacıbaşı Group with its custom-designed kitchen models offered according to individual needs. Intema Mutfak, which has physical stores in different parts of Turkey, aims to bring its offline store experience, which it offers to its customers at a high level, online as well.

Challenges

The first challenge we faced when trying to translate the brand's offline strength to online was to compete with Turkey's largest marketplaces.

Our competitors with more product variety and domain power were far ahead of Intema Mutfak. With the right keyword targeting and regular content production strategy, Intema Mutfak became one of the biggest players in its sector in both conversions and information queries.

We increased Intema Mutfak's organic session rate by 61% and organic user rate by 70% between January 2022 and December 2022 compared to the previous period.

Our aim

Our primary goal was to increase Intema Mutfak's visibility and position in the most important queries against its competitors, both brands like itself and marketplaces. In order to achieve this goal, we grouped the queries we obtained from the extensive keyword analysis we prepared according to query intent. 

In the next stage, we produced product, category, and blog content with the keywords we categorized according to the query intent. Thanks to this content, we displayed the most relevant pages related to the query in Google Search Results. 

We regularly tracked low-quality links not only with technical and on-page SEO but also with off-page SEO efforts. We supported the page authorities of our brand, category, and product pages with regular and relevant backlink efforts. The awareness and visibility of Intema Mutfak, which is one of the leading brands in the sector in offline retailing, has significantly increased in online retailing.

Results

  • Organic Session Rate (YoY): 61.11
  • Organic User Rate (YoY): 70.27
  • Organic New Visitor Rate (YoY): 73.84
  • Impression Rate (YoY): 244.49
  • Google Search Console Clicks (YoY): 214.44

*Results cover the dates January 1 - December 25, 2022 / January 1 - December 25, 2021. Search Console data covers the period between January 1 - December 24, 2022 / January 1 - December 24, 2021.