Jack Martin Menswear SEO Case Study
69% Increase in Organic Sales Rate
Jack Martin Menswear was founded in London and manufactures its products in Turkey. Jack Martin Menswear aims to be Turkey's largest e-exporter of menswear.
Challenges
As a newly established brand and website, we attempted to establish ourselves in the fiercely competitive UK market. However, we faced challenges such as being unable to promptly address certain technical issues or implement certain features due to the limitations of using Shopify as our e-commerce platform.
Our Goal
On the content side, we have worked extensively to make Jack Martin Menswear's website (jackmartinmenswear.co.uk) visible in UK search results. We created a blog strategy, launched our blog, and produced regular content in addition to optimizing category pages and creating enjoyable content describing the categories.
Our goal was to create guides that are comprehensive and useful to our target audience. Our outreach efforts aimed to increase brand awareness of our site as well.
As a result of our partnership with Jack Martin in April 2021, we achieved a lot of success in that year.
In 2022, we continued to increase these successes:
Results
- Organic Sessions (YoY): 143%+
- Organic Users (YoY): 148%+
- Organic Sales Rate (YoY): 69%+
- New Visitors (YoY): 149%+
- Top 3 Keywords: 151%+
* The results cover the dates January 1 - December 31, 2022 / January 1 - December 31, 2021.
*The date range for the Top 3 keyword count metric is from Ahrefs for January 1, 2021 - December 31, 2022.
