Zeo's Guest
  in Digital Marketing

05 Nov 2021

*This piece is penned by Tumay Ulutaş Ertuğrul, the Special Digital Projects Manager at DAN Global.

Digital marketing is one of the few fields where you become a professional, earn a lot of money, and have a great career with just a laptop and a high-speed internet connection.

Professions like a doctor or a pilot demand a significant financial investment and extensive educational training. Still, with digital marketing, any ambitious fledgling entrepreneur can become adept in nearly all industry elements for a digital marketing expert in under a year.

As a digital marketing expert, you'll use your analytical and tactical skills to help firms grow and explore new opportunities. The help of digital marketing courses, you can learn the best practices and principles, from marketing planning, content marketing to SEO and statistics.

Who is a digital marketing expert?

Search Engine Optimization (SEO), Paid Search, display media, social media, and shopping feeds are areas where marketing experts might concentrate. They can also have a broader understanding of digital marketing while still being referred to as a digital marketing specialist.

The aims and objectives of a digital marketing professional are identical to those of a marketing specialist: to build brand awareness, advertise company products or services, and convert leads. Digital marketers interact effectively through good technology platforms, as opposed to conventional marketing means.

The following is a list of essential talents for a digital marketing campaign:

  • Understanding the fundamentals of marketing
  • Knowing how to plan ahead of time and manage your time
  • Possessing innovative and effective presentation skills
  • Expertise in essential aspects of marketing (SEO, social media, content marketing, email marketing, PPC, and SEM).
  • Understand how to plan, develop, and execute a marketing strategy.
  • Recognise the essential measurement instruments at your disposal.
  • Creating a solid presence for online advertising and efficiently promoting brands
  • Keep up with marketing trends and news, such as Google upgrades and algorithm adjustments.

Six steps towards becoming a digital marketing expert

The six-step strategy below will assist you in getting started on your informal eLearning path to becoming a digital marketing expert.

To engage with your intended audience, you'll need more than marketing strategy knowledge. Discover which eLearning marketing skills you need to improve to increase sales.

● Step 1: You must become a blogger

Creating high-quality content that will capture the target audience's attention is the first stage in becoming a marketing professional. Becoming a blogger is a fantastic method to expand your content-producing knowledge and talents.

Being a blogger has many advantages, like the potential to develop your writing abilities, learn new skills like WordPress, SEO best practices, and so on, and it's a great way to build your brand. Aside from these advantages, becoming a blogger is free, making it an excellent spot to begin your journey to becoming a digital marketer.

● Step 2: Educate yourself on how to optimise your website for search engines

The next step in entering digital marketing is to learn how to optimise your website for search engine optimization. It is the second stage in our guidance because it is the cornerstone of any effective digital marketing campaign. Moz, for example, is an SEO training tool that delivers software and statistics to help you improve your website's exposure, ranks, and traffic in search engine results.

● Step 3: Enhance your online presence

Improving your social media following and awareness of how to use social media to magnify your web page is another step in honing your digital marketing skills. Social media is a collaborative platform for marketing because it allows you to engage with customers and establish a two-way communication channel.

Customers may reply to your activity right away, giving you rapid feedback. Understanding the knowledge and skills to use social media as a remarketing tool can help you increase leads and sales by enabling consumers to return to your site to buy things they were previously interested in.

● Step 4: Educate yourself about online advertising

Because online advertising is an essential part of internet marketing, it is necessary to become an effective digital marketer. Pay-per-click advertisement and display ads are two of the most basic and widely used online advertising strategies. Pay per click is a cost-effective strategy because you don't have to pay until a buyer clicks on your ad, which is why it's so popular.

As a digital marketer, you should be aware of online advertising since it is a sure-fire approach to get immediate, measurable results that are cost and time-effective. It is targeted precisely to your target demographic and allows for quick, accessible delivery, making it a long digital strategy.

● Step 5: Do some research on email marketing

Explore email marketing and enhance your knowledge of how it is utilised as a digital marketing strategy as the next stage on your quest to becoming an informal eLearning marketing professional.

According to a survey by HubSpot, 99 per cent of consumers read their email every day, and 59 per cent of those consumers believe that emails can impact their purchasing decisions. As a result, email marketing, like social media, is an excellent retargeting tool.

It's crucial to remember that very few people convert on their first visit to a website, which is why remarketing is an essential part of any marketing plan. It motivates buyers to return by alerting them of a product they're interested in. As a result, it's a powerful digital marketing tool for boosting exchange rates and return on investment (ROI).

● Step 6: Improve your analytics knowledge

Finally, having a thorough understanding of Google Analytics and analytical tools is a critical talent of any effective digital marketer. The importance of analytics may enable marketers to be more productive at their jobs and provide helpful feedback in facts and numbers that help people understand how effective (or ineffective) their marketing efforts are.

 Analytics also gives you a good understanding of ever-changing client trends, desires, and requirements, enabling you to stay ahead of the competition and fulfil your targeted market's expectations.

Top digital marketing courses available online

1.   Skillshare: Introduction to social media strategy

This 45-minute course is your way to establish a solid foundation to begin a digital marketing journey.

2.   Coursera: What is social?

Best suited for business owners, market specialists and executives, this MOOC helps in improving your market abilities and analysis.

3.   Udemy: Advanced social media marketing for picking up clients

Within 48 hours or less, this intermediate course offers learners everything about advanced level digital marketing.

4.   Facebook blueprint

If you're looking to target the Facebook audience, this course is your best foot forward.

5.   Constant Contact: Social media quickstarter

Here's a beginner level free course to dive into the world of social media marketing without the technical jargon.

6.   Coursera: Marketing in the digital world

This course has more than 100,000 students enrolled, making it one of the most popular ones. The course teaches you to turn conventional marketing tactics into digital.

7.   HubSpot: Inbound marketing certification

Students get more than 4.5 hours of learning material with 12 different courses and a hands-on learning experience.

Bottom line

If you follow all of the stages above, you'll have a CV that rivals anyone else trying to break into the digital marketing sector in six months, giving you an excellent opportunity to exhibit your abilities and produce a ready-made case study for digital marketing achievement.

Dan Institute offers a wide variety of online courses for digital marketing agencies, companies and individuals. To get expert training in digital marketing, visit our website and take a look at the exceptional online courses that we offer.


*This piece is penned by Tumay Ulutaş Ertuğrul, the Special Digital Projects

Manager at DAN Global with 10+ years of experience and knowledge of digital marketing.

 Twitter, LinkedIn

Zeo's Guest