Following a period of interest in Web Programming during high school, Çağatay preferred the field of New Media for university studies in anticipation of the transformation in the media industry. He also graduated from the Department of Visual Communication Design. Blending his interests with his studies, he decided to progress in the field of digital marketing. Çağatay mentored a great number of projects at local and global scales. Placing much importance on teamwork and spirit, Çağatay started his SEO career in 2018 and continues as a Sr. SEO Analyst in Zeo powered by his experiences.