Trends is a free tool from Google that provides data and graphs about the popularity of topics searched on Google and YouTube. The tool was first made available on May 10, 2006.

View of the First Google Trends Release

After different version changes at intervals after its launch, the most recent version change brings significant improvements in terms of user experience.

View of the Current Google Trends Version

Thanks to Google Trends, we can see how often search terms or phrases change, in which languages, regions, or periods, with statistics.

With the increasing use of the Google search engine, the fact that Google Trends offers only Google data allows us to make meaningful inferences. In this way, we can follow the agenda, learn about search trends or produce content. With Google Trends, it is also possible to compare terms with filtering features such as country, date range, search term category, and search type.

How to Use Google Trends?

When using Google Trends with the search term, you will see a graph based on the search volume and periodic search frequency of the topic. Below this graph, search term data by region and city, and queries related to topics related to this term are displayed.

In this graph, we can especially consider the suggestions in the related queries section. For example, in the related queries for the search engine optimization search term, it is seen that the search term "SEO service" increased by 400% and the search term "SEO check" increased by 170%. While examining the search term "search engine optimization", we have actually discovered opportunity queries. The value given as "breakout" indicates that the trend of the word has decreased compared to the past.

If the top filter is selected instead of rising in the related queries section, it lists the value formed according to the search volume and periodic search frequency of the related queries, that is, the data it presents in the graph for more than one query.

One of the most important data that Google Trends provides is information about popularity. For example, we can examine the level and change in the popularity of a brand when we are working on a product or category-specific advertisement. In this way, we can present the campaign to be created more efficiently, effectively, and suitable for the target audience.

If there is more than one type of product group, we can query the trend of product groups by comparing search terms. We can also use the comparison process to see brand strength or to compare with competitors.

In the search terms data, data from 2004 to the present day can be accessed. However, examining data from the last 2-3 years and more recent data may be more useful in terms of timeliness.

Search Terms in YouTube Videos

Google Trends allows us to access data in breakdowns other than Web results, such as shopping, news, and YouTube searches. For example, if we use the YouTube search filter instead of web search, we can see if the search term is trending on YouTube

Analyzing Seasonality and Seizing Opportunities

In some sectors, the search volumes of search terms can increase significantly with seasonality. Likewise, it is highly likely that special days will also see changes in search terms. We can catch the seasonality, especially in the sector, and follow the changes. By taking action on ups and downs, we can turn them into opportunities. For example, for a business that offers villa rental services in the holiday sector, we can easily see with Google Trends data that the trend change in the relevant search terms started in March.

In this way, completing preparations on the digital side before the seasonality begins can have a positive impact on conversion rates with the increase in search volumes. If we give an example from the same sector, we see that the search term "New Year's villa for rent" has also increased significantly in the first week of December. This situation emerges as an important opportunity for businesses in the sector.

Market Analysis

We can conduct market research with Google Trends, especially for queries from abroad or to see the sectoral impact of another country. For example, it shows the trends of users in countries such as the Netherlands, Germany and Belgium in the search terms "villa rental" and "villa rental" worldwide. Targeting these countries in the relevant sector will be a meaningful choice in terms of both traffic and sales.

In addition to the paid and free tools you can use for keyword research, we can use Google Trends data to see which search terms are being used the most and target them on our pages. You can also access the comprehensive content that we have prepared to automate your work using the Google Trends API here: Using Google Trends KPI

Thanks to the data provided by Google Trends, we can increase our visibility by contributing to efforts such as SEO, SEM, and content marketing. In this way, we can reach our target audience more easily and expand our audience.

Trending Searches

With Google Trends, we can see many data such as trending searches, and search trends for the last 24 hours, day, and year. Instead of just analyzing search terms, we can also examine daily trending searches. In this way, relevant data will contribute to our strategy.

We can use trending searches for new keyword ideas. In this way, we can produce trend-specific targeting or content. However, we should keep in mind that the words we encounter with this feature may be short-term trends. When reviewing trending searches, we can use the category drop-down menu for those specific to our industry.

In summary, we wanted to share with you how to use Google Trends, which offers access to real-time data. Let's not ignore the data of Trends with its many features and different uses according to the specific purposes of websites. If you have any questions, you can share them with us in the comments area.