An In-Depth Look at ChatGPT Open AI and SEO

Mert Vahit Demir in AI Blog

13 Jan 2023

What is Open AI?

How it came into our lives?

Content Usage

The Role of AI

Using ChatGPT

How to Use It for SEO?

Is ChatGPT Data Up to Date?

Major Limitations

Additional Resources

Artificial intelligence (AI) has been developing rapidly in recent years, especially in the fields of natural language processing and machine learning. OpenAI is a research organization founded in 2015 to support and advance AI technology in artificial intelligence research. ChatGPT is a natural language processing model optimized for spoken language, where we can quickly get answers to our questions and elaborate. For this reason, it can produce more natural and diverse texts than other language processing models.

But should these texts be used in SEO? Many people wonder if there is a way for Google to know if the content is created using AI. Researchers at Google and other organizations have been working on algorithms for many years to successfully detect AI-generated content. Today, detecting AI-generated content is more or less a solved problem. Of course, there is no evidence or documentation that Google has ever detected AI-authored content.
(Source: https://techcrunch.com/2022/12/10/openais-attempts-to-watermark-ai-text-hit-limits/)

In April 2022, Google engineer John Mueller said that AI-generated content violates Google's guidelines and is considered spam. He also states that content of this nature can lead to a manual action penalty for the site because it falls into the category of auto-generated content. However, there is not yet a clear answer as to whether content produced with ChatGPT can be understood by Google.

However, there is information that Google management saw this situation as a threat and issued a code red during the ChatGPT launch.

As AI-based language processing models evolve, Google's webspam team will continue to develop on this topic. However, we can say that Google has a clear decision on AI-generated content. Google makes it clear that automatically generated content is spam, and that it is generated without producing anything and without adding value.

What is Open AI?

OpenAI is an artificial intelligence (AI) research and deployment company that aims to make AI benefit all of humanity. OpenAI, a non-profit AI research company, was founded in 2015 by Altman, Musk, and other Silicon Valley investors.

The company has developed several influential AI models and technologies, including GPT, GPT-2, and GPT-3, all based on the Transformer architecture and capable of producing human-like text. One of OpenAI's main goals is to develop and promote the use of AI in a transparent, accountable, and fair manner. To this end, the organization has published numerous research papers and made AI models, and technologies available to the public through open-source licenses or API (Application Programming Interface) access.

How ChatGPT and Open AI came into our lives?

ChatGPT, one of the most popular technological developments of recent times, which every person who sees, hears, and learns about examples on social media signs up and tries, reached one million users less than a week after its launch.

ChatGPT went viral on social media for its ability to do everything from writing code to writing articles. We have read many comments about the danger that some professions will end with the discovery of OpenAI's other products and ChatGPT. However, ChatGPT and other language models developed by OpenAI aim to enable chatbots and other conversational AI systems to interact more effectively with users by providing the ability to create human-like text and dialog. At the same time, ChatGPT, which focuses on responding to the user, has been produced to provide benefits in reaching the information sought in daily life more easily.

Although OpenAI's chatbot has been on the rise in recent weeks, an updated version of the software could be released next year.

Content Usage with ChatGPT

ChatGPT is an AI-driven virtual assistant for tech enthusiasts that can help with writing. It is designed to speed up the writing process, allowing users to create engaging texts in a short time.

AI technology can also help businesses create a coherent and valuable content marketing strategy by helping to research and organize content from a variety of sources. AI-powered copywriting can also improve the efficiency and effectiveness of content creation, allowing businesses to produce high-quality content in less time.

The Role of AI in Content Utilization

Artificial intelligence (AI) can have many different uses in content production and usage depending on the need and sector. For example, you can quickly write code by telling it which programming language to use for a topic you are having trouble with.
AI can be used to create content such as blog posts, social media posts, and product descriptions. It can be especially useful in situations where there is a high demand for content but a limited number of authors to produce it.
AI can be used to sort a large data set and organize it according to certain rules.
AI can be used to analyze content for various purposes, such as identifying trends, detecting sentiment, and extracting important information. This can also be useful to identify opportunities for improvement for a clearer understanding of the content.
AI language models can be used to tailor content to users' personal preferences and interests.

In general, the use of AI in content can help with content creation, curation, and optimization. It can help organizations create content that is more relevant to their target audiences.

Using ChatGPT

We can say that using ChatGPT is quite easy. For this, we must log in to https://chat.openai.com/. If you do not have a membership, we should proceed from the window that opens by clicking the create membership button.

From the window that opens, you can sign up with your email, Google, or Microsoft account.

In membership transactions, there are name and surname, mobile phone number, and confirmation code transactions to verify this information.

Then we will see a field like the one below with information about sample usage, ChatGPT capabilities, and limitations.

We can now explore the benefits of artificial intelligence by chatting with ChatGPT. Here, instead of directing the question directly, we recommend that you make an introduction to the subject in order to contribute to learning for a while beforehand. Providing information on the points you are sure of the accuracy, conveying the basic issues without going directly to the main subject, allows us to get more accurate and satisfactory answers.

We can dive deeper into ChatGPT, keeping in mind that its main purpose is to respond and does not provide up-to-date data. You can also get the best performance in English, German and French.

Now we can take a look at what can be done in ChatGPT in terms of SEO.

How to Use ChatGPT for SEO?

There are several ways in which ChatGPT and other language models developed by OpenAI can be used for SEO (Search Engine Optimization):

ChatGPT and other language models can be used to create original content for websites and blogs.

ChatGPT can be trained on a dataset containing keywords. It can therefore generate content containing keywords in a natural way. This can be especially useful for creating content optimized for specific keywords.

ChatGPT can be used to identify gaps in a website's content or suggest additional keywords that can be included in content to improve its SEO.

ChatGPT can be used to create optimized meta titles and descriptions for website pages.

ChatGPT can be used to create alt tags for images on a website.

ChatGPT can be used to create examples of structured data code blocks to be added to a website.

We would like to point out that there may be an additional use other than the above.

Is ChatGPT Data Up to Date?

The most serious disadvantage of ChatGPT is that its data is not up to date. Currently, ChatGPT is not aware of any content created after 2021. Therefore, if you need your content to be current and fresh, ChatGPT may not be useful in its current form.

Major Limitations of GPT-3

OpenAI, which prevents the passage of unsecured or illegal information, admits that there are still flaws in its controls and that it is not 100% accurate.
It is currently a very expensive tool to use due to a large amount of computing power.
While it can perform tasks such as creating short texts and basic applications, it can produce less useful texts when asked to produce something longer or more complex.
If you ask ChatGPT a question more than once, it may show sensitivity and indicate that it does not know the answer. However, if you ask the question again, you may get a correct answer. This is especially the case when you indirectly ask the same question about the issue it is sensitive to.

Additional Resources on ChatGPT to Review

We have compiled what you need to know about ChatGPT above. However, since its scope is quite wide and its usage areas are increasing day by day, we recommend a more detailed examination. In this context, the content in the resources below will be guiding.