The increasing popularity of artificial intelligence-based models such as ChatGPT greatly affects the way users access information and conduct research. Reaching the answers to the questions you are looking for in seconds can be realised faster in artificial intelligence models than search engines such as Google. Although Google makes improvements every day to provide faster and more accurate results to the user, it is obvious that it is in competition with artificial intelligence models.

In this article, we will examine the comparison of ChatGPT with Google and its effects on SEO:

What is ChatGPT?

We asked ChatGPT about ChatGPT and got the following answer. I think it will be enough.

"ChatGPT is a language model developed by OpenAI. It is a GPT (Generative Pre-trained Transformer) based artificial intelligence model and has a broad understanding of language. Using natural language processing capabilities, ChatGPT can chat with people, provide answers to questions, and help with various issues. As a pre-trained language model, it is pre-trained on a large text dataset and then fine-tuned for various tasks. ChatGPT attempts to understand users' questions and tries to generate meaningful and appropriate responses to them. However, as it is not guaranteed to provide accurate and reliable information, it should be used with caution and validated with other sources when necessary."

ChatGPT vs. Google

With the increasing popularity of ChatGPT, especially in the SEO world, the impact of GPT on Google started to be discussed. Many issues such as Google's reaction to content produced with AI came to the agenda during this period. Although the popularity of ChatGPT closely affects Google, we must first consider that these two technologies have different capabilities and usage scenarios. While Google provides relevant results to users by indexing websites, ChatGPT aims to help users in various subjects by generating answers to users' questions with natural language processing capabilities. Although there are points where both technologies intersect, there are also many areas where they will not intersect in the short term.

We have summarised the general differences for you in the table below.

ChatGPT Google
ChatGPT is an artificial intelligence-powered dialogue-based chatbot developed by OpenAI. Google is an internet search engine owned by Google LLC.
Good at understanding and responding to prompts using natural language processing. It is good at helping users find useful information and websites on the internet.
Requires membership. It can be used without the need for any membership.
ChatGPT's prototype is based on only 570 gigabytes of text data. The Google index contains hundreds of billions of web pages, corresponding to over 1,000,000,000 gigabytes of data.
Provides only textual answers to questions. It offers results in many different formats, including text, image, video, question and answer.
Since it works by learning from patterns, it may be biased and may not provide reliable, up-to-date information. By offering more than one option, it enables users to make comparisons in order to reach the right information and allows sorting according to actuality.

A study comparing Google and ChatGPT was conducted by Preply. Google and ChatGPT were asked 40 questions in different scopes and their answers were compared and as a result of the study, it was seen that GPT led the race in 23 questions. In 1 question, Google and ChatGPT were evaluated as "draw".

When we analyse the results, we can say that Google responds better on current issues, while ChatGPT is successful in giving short and clear answers.

Can ChatGPT Replace Google?

As mentioned above, Google and ChatGPT are technologies that intersect but serve different areas. The main uses of ChatGPT are given below. Google cannot perform most of these with a single command.

  • Content Writing
  • Coding/Debugging
  • Keyword Research
  • Translation
  • Problem Solving
  • Personal Conversation

Google's biggest feature that differs from ChatGPT is that it offers users a wide variety of results (shopping, video, image, etc.).

Since a significant portion of the searches performed on Google include commercial searches, news and purchasing purposes, it is not yet possible to compare GPT and Google in these areas. When we type "Purple Dress" or "What happened in Istanbul today?" into ChatGPT, the answers we receive clearly show that there are areas where we cannot compare both technologies.

Although the possibility of ChatGPT replacing Google in the current structure is quite low, it is possible to say that with some innovations, Google can gain some of the market share. Especially with Bing Chat, where Microsoft combines ChatGPT with the search engine, it may be possible for the number of Bing users to gain a small share of Google's share.

How Can I Use ChatGPT in SEO Studies?

The impact of ChatGPT on the SEO and marketing world seems to be to make things easier, as in all sectors. So, how can you optimise your website using ChatGPT? How can the use of ChatGPT benefit SEO efforts? I will briefly answer these questions below.

1 - Keyword Research

As you know, keyword research is among the most basic steps of SEO. If you do not have an SEO tool that you can do keyword research, you can ask ChatGPT to extract keywords related to your industry for you.

2 - Word Grouping

You can use ChatGPT for keyword grouping. By sharing a sample data set, you can group according to the criteria you want. In this way, you can evaluate your organic traffic performance on a group basis.

3 - Structured Data Generation

When creating your structured data, you can take advantage of ChatGPT, create all JSON-LD code in GPT, or add or remove existing code.

In addition, you can easily detect the cause of errors you receive in your structured data with ChatGPT.

4 - Excel Formula Creation

Excel and Google Sheets are among the tools that many of us frequently use. You can easily edit the formulas created in Excel or Google Sheets with ChatGPT or you can quickly create formulas by explaining your request in detail.

5 - Creating Content or Content Brief

You can use GPT to decide how to proceed when creating blog content. For example, ChatGPT's response to the command "Submit a content brief on the theme of Starting a Company in Montenegro with H1, H2, H3 headings." is as follows.

Similarly, it is possible to utilise GPT directly in the content creation phase.

Bonus: SEO Extension Creation

You can create your own SEO extensions by transferring your request to ChatGPT correctly, and you can use ChatGPT to debug situations where you need coding knowledge. Below you can see the details of the Chrome Extension written by Jonathan Boshoff with the help of ChatGPT.


In conclusion, both ChatGPT and Google are major players in the modern technology world and both play important roles. While ChatGPT has made great strides in natural language processing and offers an effective solution for text-based content generation, help and automation, Google is a pioneer in areas such as fast access to information, search engine, advertising and data analysis with its wide range of products. Which platform should be preferred may vary depending on the needs of the user, the size of the project and the goals. While both platforms continue to add value to the world of technology, users can choose the solution that best meets their needs.