Yusuf Hilmi, founder of Searchbase, was with us at our Digitalzone Exclusive Generative AI event. We have summarized Yusuf Hilmi's presentation at the event with important points for you. 

Artificial intelligence has the potential to transform business efficiency and performance. After extensive research examining use cases, interviewing experts, and examining various examples from around the world, it is clear that artificial intelligence is a great power in every sense and will only get stronger. 

Artificial Intelligence as a Workforce 

The most important shift in the way AI is viewed is to see AI as a kind of employee, not as a software tool that performs tasks. AI technology can provide analysis, prediction, recommendation, and many other services. The AI system assimilates big data and becomes increasingly proficient in human skills such as strategy and creativity. AI aims to increase productivity by automating repetitive tasks.

Transforming Business Operations 

Customer Support

AI chatbots can carry a basic conversation forward and solve common problems 24/7, but refer complex questions to human agents. Deep learning enables chatbots to meet support needs. 

Sales and Marketing 

AI plays a role in audience-targeted content generation, lead identification, and data-driven personalization. It empowers itself with voice and language processing models. You can get more detailed information by reviewing our blog post on the use of artificial intelligence in marketing!

Product Development 

In new product development, AI can quickly build and test prototypes. It can also identify problems and offer improvements. 

Operations and Finance 

Artificial intelligence systems support people to make effective decisions by extracting important points from data sets. In addition, predictive algorithms strengthen forecasting and risk assessment. 

Human Resources

AI-powered chatbots streamline the recruitment and onboarding process. It leverages data sets to gain behavioral insights and improve processes. Utilizing AI technologies in these processes enables continuous improvement. 

Advantages and Applications 

Personalization: AI enables detailed personalization for large audiences with data-driven insights. 

Increasing Expertise: Leveraging limited knowledge and experience, can increase the expertise of businesses and improve consistency within businesses. 

Decision Making: Examining different data sets, helps make strategic decisions backed by hard data. 

Prediction: Artificial intelligence processes many variables and produces accurate and fast predictions. 

Creativity: AI can produce a wide range of content such as visuals and text, combining creativity with human ideas. 

Overcoming Adaptation Challenges 

Maximizing the potential of AI has its challenges. Accurate and clean data, clear objectives, strong governance, security controls, technical infrastructure, and employee engagement are key critical considerations. AI integration also raises important ethical questions around accountability and transparency. In addition, human input and prioritized implementation can reduce risks in business processes.

The Future is Now! 

Although the adoption of AI technology is still gradual, its impact is profound. AI can reshape business processes with efficiency, insight, and creativity, and integrating this transformation into your own business will usher in a new era for your business. If you want to understand AI technologies and increase your knowledge by reading in detail, read "What is Artificial Intelligence Literacy? A Comprehensive Guide for Beginners" for more information!

To watch Yusuf Hilmi's full speech and for more detailed information, you can subscribe to our YouTube channel and watch the speech here!