CTR is defined as the ratio of the total number of clicks to the total number of impressions. In other words, it shows how many of the users seeing the link on the search engine results page actually visit the page. A high click-through rate shows that users find the title and description interesting. In some cases, however, it is not enough for a website to get listed on the first page of a search engine. A website must have titles and descriptions that can get the attention of users. This will help pull in new visitors to the website and also increase the CTR rate. It is an important metric for websites. Like many other metrics, click-through rates can also be viewed via Search Console.

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SEO Metrics