WSE SEO Case Study
56% Increase in Organic Sessions and 36% Increase in SEO Visibility!
Wall Street English was founded in Turkey in 2001 and currently has 14 branches in 9 provinces. WSE Turkey has around 7,000 students and has cooperated with more than 3,000 companies as a solution partner. The sole mission of Wall Street English is to open new doors to individuals and help them make their dreams come true by teaching them English, the global language. More than 85,000 students have successfully completed their programs at WSE to this date.
Wall Street English is the only language school in Turkey that holds the ISO 9001:2015 certificate in terms of application and quality of the education program, and whose curriculum and teaching levels have been demonstrated to be in line with the CEFR (Common European Framework of Reference for Languages) by research conducted by the ESOL Department of Cambridge University.
Challenges:
We realized in the earlier stages of the project that, in addition to website-related technical errors, there was a need for new design and structure in terms of redirections during migration, and URL structure. There were insufficiencies in terms of SEO-friendly content and local SEO on the branch pages. In addition to creating blog content, it was necessary to make improvements in content strategy for other page types as well.
Purpose:
Our primary goal was to increase organic traffic coming to the branch pages in particular. After the technical errors were fixed, we improved each branch page both in technical and content aspects, also came up with local SEO suggestions. In April 2021, the highest-ever SEO visibility score was achieved. In other page types, we aim to increase organic traffic through content optimization. Although we rank first in many target keywords, we continue to make improvements to rank higher in other keywords.
Results:
- Number of Organic Sessions (YoY): 56+%
- Number of Organic Users (YoY): 43+%
- Number of Organic New Users (YoY): 45+%
- SEO Visibility Score: 36+%
* Comparison of data from the period between September 2020 to today and the period before
(25.09.2019 - 21.06.2020 & 25.09.2020 - 21.06.2021)
