Digital Marketing and SEO Blog

You can read our article about how to create a search campaign and what you should pay attention to when setting up the campaign on Zeo Blog.

In this article, you can find how to minimize the issue of the TTFB and the importance of server & hosting preference for SEO.

You can learn how to track outbound links in Google Analytics using Google Tag Manager on Zeo Blog!

You can learn about the most frequently used content marketing examples globally and content marketing's contributions to SEO on Zeo Blog.

You can find all of the details of Google's 4th Broad Core Algorithm Update in 2020 (broad core update) in this article.

Learn from top experts about the most important takeaways from a year deeply affected by pandemic, as well as the key SEO and PPC trends for 2021.

With Google Tag Manager, examine the click data of sections such as forms, buttons, sliders on your site. What is GTM, what does it do and more here.

We have collected the key points from the Digitalzone'20 presentations of our precious speakers on SEO, PPC, and Content Marketing for you.

Check out our article where we list 16 search engines that can be an alternative to Google, the world's most well-known search engine!

You can read our blog to learn how to increase visibility by using the Topic Cluster model alongside an SEO strategy on Zeo Blog.

You can read our blog to create effective marketing strategies to achieve your business goals by using marketing funnels and OKR method.

Discover the 10 steps you should follow to make use of the great potential of email marketing and increase your conversion rate.

You can visit our blog to see the most common SEO mistakes and to examine our comments on this topic.

You can find concepts related to XPath and basic commands to learn the fundamental of XPath SEO on Zeo Blog.

In our article, we discuss the reasons for Google's penalties, as well as the types of penalties and how to deal with them.

You can find how to create an internal linking strategy, how to get backlinks in a natural way and other key points that need to be known about links.

Learn about the optimization of thin content which is defined by Google as "content with no added value" in five steps.

Our mobile searches and SEO guide shows you what needs to be done for mobile optimization.

We have touched upon basic SEO topics in the guide we have prepared for SEO beginners and those who want to get basic information about SEO.

You can find a comprehensive SEO Guide for E-Commerce Sites on the Zeo Blog.

In this guide, we have compiled the use of Schema Markup and its impact on SEO for you.

In this guide, we've compiled every detail you need for video search engine optimization for you.

You can find information on how to do YouTube SEO to make your videos rank higher in YouTube search results.

Some users encounter a 404 error message when they enter a web page. What does it mean? To learn more about HTTP status codes, you can visit our page.

You can find the advantages of using WebP and WebM – two next-generation rich media formats announced by Google in this article.

To learn more about the concept of long-tail keywords and how to use them, visit our page.

You can find tips on how to use Google Ads (Adwords) data in SEO work in this article.

In this article, you can find examples of how React can be compatible with SEO practises and how Google crawls this type of websites.

Click to understand SSR (Server side rendering) and CSR (Client-side rendering), which are the most important techniques for Javascript SEO!

The article we have prepared for you to contribute to SEO and how you can make the sites within the scope of YMYL better quality in Google with E.E.A.T. recommendations.